Rscale Micro Brands

Micro Brands

A complete brand expansion creating two specialized service divisions with distinct identities while maintaining cohesive parent brand recognition.

Challenge

Rose Scale LTD needed to expand beyond their core scale services into welding and power washing without diluting their established reputation. The challenge was creating two new service brands that could operate independently while leveraging RoseScale's trusted name in industrial services. Each division required its own professional identity, website, and marketing materials to compete effectively in specialized markets, mobile welding and industrial pressure washing, while maintaining operational synergy with the parent company.

Industry

Timeline

Q3 2025

Timeframe

2 weeks

Solution

We developed two complete brand ecosystems under the RScale umbrella. For RScale Welding, we created a robust industrial identity emphasizing CWB certification, 24-hour availability, and specialized truck-scale expertise. For RScale Power Washing, we built a clean, professional brand focused on fleet maintenance and facility cleaning with eco-conscious messaging. Each brand received comprehensive visual identity systems, dedicated websites optimized for their specific markets, and supporting collateral that positions them as industry specialists while maintaining clear connection to Rose Scale's reputation for reliability.