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The Case Study
We find the project worth telling, interview you and your customer, and shape the story of what you did and why it mattered.
AMP GROWTH SYSTEM
Turn your best work into your best salesperson.
One great project, told well, can sell for years. We turn a single client win into a case study film, a content library, a landing page and a paid funnel that keeps bringing in new leads.
For established service businesses, trades, manufacturers and B2B companies ready to grow beyond referrals.
THE PROBLEM
Your best sales asset is sitting in a few phone photos.
The project that changed a customer's day. The job that proves you are the right call. It lives in a few phone photos and a happy text message, and nobody else ever sees it.
Built once. Deployed everywhere. Still working long after the cameras pack up.
WHAT YOU GET
Six pieces, one engine.
Each piece works on its own. Together they turn a single project into a steady flow of new leads. With our sister company Mind Fusion, we handle the whole process end to end.
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Hero Video
The main case study film. Featured on your landing page and built to make a stranger trust you.
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Cut-Downs & Ads
Short edits of the hero video in vertical and horizontal formats, cut to run as paid ads.
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Photo Library
Stills from the shoot plus high-res frame grabs, ready for your website, socials and print.
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The Landing Page
A focused sales page built around the case study. Visitors see what you can do, then get a clear path to get in touch.
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The Paid Funnel
Top, middle and bottom of funnel campaigns that build awareness, nurture interest and drive conversions.
HOW IT WORKS
Prove it. Produce it. Promote it.
Every phase has a clear owner and a clear deliverable, from first call to first lead. Exact dates are set together at kickoff.
Discovery
An AMP Deck™ session finds where your pipeline leaks. Then we pick the project and plan the story and the shoot.
- AMP Deck™ session
- Pipeline audit
- Project pick
- Story plan
- Shoot plan
Media Day
Mind Fusion, our production partner, captures the hero video, ad footage, behind the scenes and photography in one focused shoot.
- Hero video
- Customer interview
- Ad footage
- Behind the scenes
- Photography
Edit & Build
We write the case study and bring the hero film, cut-downs, frame grabs and landing page together.
- Case study
- Hero film edit
- Cut-downs
- Frame grabs
- Landing page
Launch & Optimize
Ads go live across the funnel. We track leads and refine what is working as results come in.
- Paid ads
- Retargeting
- Lead tracking
- Reporting
- Refinement
Every ad points to one place: your landing page.
Seen.
Top of funnel · Awareness
Short, scroll-stopping cut-downs put your work in front of the right audience for the first time.
Trusted.
Middle of funnel · Interest
Longer edits, photos and customer moments retarget warm viewers and build trust in your work.
Booked.
Bottom of funnel · Conversion
Direct offers send ready buyers to the landing page to book, buy or get in touch.
PROOF IN ACTION
We ran the full system for Davidson Smart Solutions.
One project became a case study, a content library and a landing page that is now live and working for them.
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project became a full library of video, photo and ad content
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funnel stages running at once, each with its own message
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destination for every ad: the landing page
“Thanks to Amp, we went from creative chaos to total strategic clarity. I am now completely confident that we are executing what is best for our business.”
Justin Davidson Davidson Smart Solutions
Who it's for
For great work nobody's seen.
Built for businesses that do great work but still rely on word of mouth. If that's you, we turn one project into a steady flow of new leads.
You're a fit if
- You run a service business, trade, manufacturer or B2B company
- You have a standout project with real results
- You have a customer happy to talk about it
- You are ready to grow beyond referrals
Not yet if
- You don't have a finished project to show yet
- You want one-off content with no plan to put it to work
- You would rather run stock footage and generic ads
Sounds like you? Book a call →
Not ready? Start with an AMP Deck™ session.
One project · one story · every channel · new leads
WHY AMP
We don't just make content. We build systems that bring in business.
AMP Visual Media is a strategy-driven creative agency based in Belleville, Ontario. Strategy, production, web and ads live under one roof, so your story stays sharp from the first interview to the final click.
We built this system because we have seen what real proof can do for a business. Now we build it for yours.
QUESTIONS
Cost, time and risk, answered up front.
No surprises later. Here's what people ask us before they book.
Q.01What does it cost?$20KStarting price, + HST
The full system starts at $20,000. One engagement covers the story and strategy, media production, the landing page, the ads themselves and the funnel launch. Ad spend is separate. Pricing is exclusive of HST.
Q.02Is ad spend included?ExtraAd spend, set to your goals
No. We make and run the ads, but the budget you pay the ad platforms to show them is separate. It's set to your goals, so you stay in control.
Q.03How do we start?$750AMP Deck™, credited back
Every engagement starts with an AMP Deck™ session ($750), so we diagnose where your pipeline is leaking before we build anything. The fee is credited toward your package when you move forward within 60 days.
Q.04How long does it take?4Phases, dates set at kickoff
Four phases: Discovery, Media Day, Edit & Build, then Launch & Optimize. Each phase has a clear owner and deliverable, and exact dates are set together at kickoff.
Q.05What do we need to bring?1Project + a happy customer
A standout project and a customer who is happy to talk about it. We plan the story, the shoot and everything after it.
Q.06Who does the filming?1Focused shoot by Mind Fusion
Our sister company Mind Fusion captures the media in one focused shoot. AMP turns it into proof and gets your message in front of the people who buy.
Amplify your brand.
Tell us where you're stuck. We'll reply within one business day with next steps.
